Welcome
Helping You Transform With Clarity, Confidence & Agility
One-to-one consultancy for real-world transformation
Let’s Work Together
Who We Are
Our Story
At Direct Agility, we specialise in one-to-one business transformation and consultancy services designed to help you cut through complexity, unlock potential, and deliver results that matter.
Whether you're a leader seeking clarity, a team navigating change, or an organisation ready to evolve, we offer hands-on support, strategic insight, and practical solutions tailored to your unique challenges. No jargon, no fluff—just honest advice, fresh thinking, and meaningful action.
From leadership coaching to full-scale business transformation, we work with you directly to create lasting impact, improve ways of working, and drive sustainable growth.
Let’s transform the way you do business—together.
Our Expertise
We bring years of hands-on experience delivering successful business transformations across a range of industries. From agile delivery and leadership coaching to scaled transformation and organisational change, we know what it takes to make change stick.
We specialise in:
- Business Agility & Scaled Agile Transformation
- Leadership Development & Coaching
- Organisational Design & Ways of Working
- Lean Portfolio Management
- Strategy Execution & Change Leadership
Our expertise lies in helping businesses evolve—fast, effectively, and with purpose.
Our Approach
We don’t believe in one-size-fits-all. Every organisation is different, and so is every engagement. That’s why we take a personalised, practical, and partnership-led approach.
Here’s how we work:
- Listen First – We take the time to understand your goals, challenges, and context.
- Co-Create Solutions – We work with you, not to you, crafting tailored solutions that fit your needs—not someone else’s template.
- Deliver Real Change – We roll up our sleeves and support you every step of the way, ensuring solutions are implemented and embedded, not just talked about.
- Leave You Stronger – Our goal is to build your capability, not your dependency. We help you sustain the change long after we’ve gone.
Our Results
Our clients see tangible outcomes, not just reports and recommendations.
Here’s what we deliver:
- Faster, more effective decision-making
- Empowered leaders and engaged teams
- Streamlined processes and improved ways of working
- Aligned strategy and execution
- Measurable growth and business value
We pride ourselves on delivering real results that matter—results that transform not just how businesses work, but how they thrive.
RECOMENDATIONS
Rachel Penfold (MBDA) Agile Practitioner
Rachel Penfold (MBDA) Agile Practitioner
Rachel Penfold (MBDA) Agile Practitioner
"Sabrina has been an amazing leader in agile transformation, always prioritising customer needs and team inclusivity. Her flexibility and willingness to adapt have driven exceptional outcomes, building a collaborative team environment where everyone's skills shine."
Micheal Royle (MBDA) Chief Engineer/ HO
Rachel Penfold (MBDA) Agile Practitioner
Rachel Penfold (MBDA) Agile Practitioner
Our Digital Transformation Consulting services help Direct Agility stay ahead of the curve in today's digital world. We work with you to develop a digital strategy that fits your business needs, optimize your digital presence, and leverage technology to drive growth.
Keith Williams (IRIS) Director
Rachel Penfold (MBDA) Agile Practitioner
"If you're looking for an empathetic Agile coach who truly understands technology, Sabrina is your go-to. She excels in coaching everyone from executives to team members, making her the perfect partner for any Agile journey."
Colin Lacey (IRIS) Head of Product Management
Mugdha Gadre (888 William Hill)
"With her encyclopedic knowledge and real-world Agile experience, Sabrina stands out as the best Agile coach I’ve worked with. Her collaborative, patient, and practical approach helps teams achieve transformative results, even in challenging environments. Sabrina is the first person
Mahesh Krishnamoorthy (Shop Direct)
Mugdha Gadre (888 William Hill)
Mugdha Gadre (888 William Hill)
"Sabrina is like a photon—dynamic, impactful, and able to connect at every level. Her leadership, technical understanding, and human touch made her indispensable in building a complex Big Data infrastructure. She’s an inspiring force who truly appreciates her team’s hard work."
Mugdha Gadre (888 William Hill)
Mugdha Gadre (888 William Hill)
Mugdha Gadre (888 William Hill)
"Sabrina is the most passionate and down-to-earth coach I've met. Her ability to listen, ask insightful questions, and mentor Scrum Masters and leadership is unmatched. Her sense of humor, energy, and support create a fun and engaging workplace. Sabrina's coaching has been invaluable in helping me improve my skills to better serve my teams."
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