I’m Sabrina Noto, an enterprise agile coach, entrepreneur, and advocate for meaningful transformation in the workplace. With over a decade of experience leading full-scale agile transformations, I specialise in helping organisations improve customer delivery, create better working environments, and strengthen leadership for long-term success.
My journey into agile wasn’t just about frameworks and methodologies—it was about people. Early in my career, I saw first-hand how rigid structures and outdated processes stifled innovation, frustrated teams, and left organisations struggling to adapt in an ever-changing world. I knew there had to be a better way. Agile, with its emphasis on collaboration, adaptability, and delivering real value, became the answer. It wasn’t just a methodology—it was a mindset shift that empowered teams, fostered creativity, and unlocked potential at every level of an organisation.
This passion led me to establish Direct Agility, where I work with businesses to implement lean portfolio management, quarterly planning, and scaled agile frameworks, helping them not only transform processes but also build cultures of continuous improvement.
To empower people and organisations to lead with clarity, transform with confidence, and grow with purpose. I create honest, human spaces where real change happens—cutting through the noise to unlock potential, challenge thinking, and leave lasting impact.
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With over a decade of experience leading large-scale agile transformations, I specialise in helping organisations transition from traditional ways of working to agile, customer-focused, and high-performing environments. My approach integrates agile frameworks, lean principles, and leadership coaching to drive sustainable change at all levels.
I believe that true transformation begins with people. Through deep listening, empathy, and tailored coaching, I work closely with teams, managers, and senior leadership to understand there unique challenges, motivations, and aspirations. By aligning change with individual, team, and organisational needs, I ensure transformations are supported, sustainable, and human-centric. My ability to gain buy-in, foster trust, and create psychologically safe environments helps organisations evolve in ways that benefit both their workforce and customers.
I bridge the gap between modern agile practices and established corporate traditions, ensuring that agility is not imposed but evolves alongside existing ways of working. By respecting legacy structures, engaging stakeholders, and co-creating solutions, I help organisations embrace agility without disrupting their core identity. This approach enables smoother transitions, stronger adoption, and sustainable agility.
I have a deep understanding of Lean Portfolio Management (LPM) and help organisations align their strategy with execution. By implementing Quarterly Planning, OKRs, and Agile Budgeting, I enable companies to optimise investment decisions, prioritise initiatives, and deliver maximum business value.
As a transformation leader, I have successfully implemented and adapted frameworks such as SAFe (Scaled Agile Framework), LeSS (Large-Scale Scrum), and Disciplined Agile to suit diverse organisational needs. I ensure agility is not just a methodology but a mindset that fosters collaboration, adaptability, and continuous learning.
I work with leadership teams to develop and execute change management strategies that overcome resistance, build agile mindsets, and foster a culture of innovation. By embedding change at the leadership level, I ensure agile practices are sustainable and deliver long-term success.
As the founder of Direct Agile Limited, I have built a successful consultancy focused on agile transformations, leadership coaching, and enterprise agility. My business experience gives me a unique perspective on balancing agility with financial sustainability, operational excellence, and long-term growth.
As a mentor and trainer, I am passionate about building agile capability within organisations. I provide hands-on coaching, workshops, and tailored training programmes to empower teams, Scrum Masters, Product Owners, and agile leaders to excel in their roles.
My expertise extends to coaching C-suite executives, senior leaders, and teams to develop agile leadership capabilities, decision-making confidence, and customer-centric strategies. I enable leaders to embrace servant leadership, psychological safety, and adaptive governance to drive real impact.
I guide organisations in setting clear Objectives and Key Results (OKRs) and using data-driven insights to track progress, measure impact, and pivot strategies when necessary. My approach ensures that teams stay focused on delivering high-value outcomes while maintaining flexibility.
As the founder of Direct Agile Limited, I have built a successful consultancy focused on agile transformations, leadership coaching, and enterprise agility. My business experience gives me a unique perspective on balancing agility with financial sustainability, operational excellence, and long-term growth.
As a mentor and trainer, I am passionate about building agile capability within organisations. I provide hands-on coaching, workshops, and tailored training programmes to empower teams, Scrum Masters, Product Owners, and agile leaders to excel in their roles.
As an Enterprise Agile Coach with over 15 years of industry experience working at multiple levels, I specialise in leading full-scale Agile transformations and implementing strategies that drive sustainable change and growth. My passion is helping organisations achieve agility at scale by blending traditional ways of working with evolved
As an Enterprise Agile Coach with over 15 years of industry experience working at multiple levels, I specialise in leading full-scale Agile transformations and implementing strategies that drive sustainable change and growth. My passion is helping organisations achieve agility at scale by blending traditional ways of working with evolved ways of work (EWOW), aligning teams, optimising workflows, and fostering a culture of continuous improvement.
I partner with Fortune 500 companies and other large enterprises to implement lean portfolio management, quarterly planning, and Scaled Agile Framework practices alongside traditional ways of working. My approach is bespoke and tailored to meet the specific needs of each business, organisation, and its customers. By leveraging a blended approach that combines traditional methods with agility, I ensure solutions that work best for the unique challenges and goals of every organisation.
I bring a results-driven approach, blending hands-on coaching, strategic insight, and a deep understanding of organisational dynamics. My mission is to empower organisations to deliver value more efficiently, respond to market changes faster, and unlock the potential of their teams.
Driving Large-Scale Transformations
Designed and implemented organisational transformations, integrating Agile principles to enhance adaptability and customer focus. Achieved a 20% improvement in delivery efficiency and a 25% reduction in project lead times.
Implementing Quarterly Planning at Scale
Introduced quarterly planning processes,
Driving Large-Scale Transformations
Designed and implemented organisational transformations, integrating Agile principles to enhance adaptability and customer focus. Achieved a 20% improvement in delivery efficiency and a 25% reduction in project lead times.
Implementing Quarterly Planning at Scale
Introduced quarterly planning processes, boosting cross-team collaboration by 30%, transparency by 40%, and on-time delivery by 15%. Improved customer satisfaction scores by 25% through goal-focused, customer-centric planning.
Lean Portfolio Management Implementation
Led Lean Portfolio Management adoption, aligning 95% of initiatives with organisational goals. Reduced waste by 20%, sped up decision-making by 30%, and enabled teams to pivot within weeks instead of months.
Embedding Vision, Strategic Goals, and OKRs
Implemented vision-setting, strategic goals, and OKRs, enhancing measurable progress tracking by 40% and employee alignment by 25%. Reduced low-value tasks by 20% and improved customer delivery milestones by 30%.
Leadership Development
Partnered with C-suite executives and senior leadership teams to drive agile leadership transformation, equipping leaders with the mindset, tools, and strategies to navigate complexity, foster innovation, and lead high-performing organisations. Delivered executive coaching and leadership development programs, increasing leadership engagement by 35%, improving strategic decision-making agility by 30%, and embedding a culture of servant leadership and continuous improvement. Strengthened cross-functional collaboration at the executive level, ensuring alignment between strategy, execution, and business outcomes.
Scaled Agile Framework Implementation Lean Portfolio Management (LPM) Quarterly Planning and Programme Increment Events
Agile Maturity Assessment and Roadmap Development
Moulding Agility Practices Enterprise-Level Agile Coaching and Transformation
Agile Governance and Strategy Alignment
Building Ways of Working Using Both Traditional Appr
Scaled Agile Framework Implementation Lean Portfolio Management (LPM) Quarterly Planning and Programme Increment Events
Agile Maturity Assessment and Roadmap Development
Moulding Agility Practices Enterprise-Level Agile Coaching and Transformation
Agile Governance and Strategy Alignment
Building Ways of Working Using Both Traditional Approaches and Agility Designing and Delivering Bespoke, Company-Fit Training Programmes Cross-Functional Team Optimisation Agile Tooling (e.g., Jira, Confluence, Azure DevOps)
Driving Cultural and Behavioural Change
Key Skills
Agile Transformation Leadership Coaching Agile Teams and Leaders Collaboration and Communication Facilitation of Agile Ceremonies and Events
Building and Facilitation of Workshops Change Management and Organisational Development Stakeholder Engagement and Collaboration
Conflict Resolution and Mediation Value Stream Mapping and Analysis Metrics, Reporting, and Continuous Improvement
Servant Leadership and Team Building
"Sabrina has been an amazing leader in agile transformation, always prioritizing customer needs and team inclusivity. Her flexibility and willingness to adapt have driven exceptional outcomes, building a collaborative team environment where everyone's skills shine."
"Sabrina Noto excels in driving organizational transformation and leadership empowerment. Her expertise in Agile frameworks, Lean principles, OKRs, and quarterly planning ensures meaningful business outcomes. Sabrina’s warmth and strategic focus make her a trusted partner for any organization seeking agile excellence."
"If you're looking for an empathetic Agile coach who truly understands technology, Sabrina is your go-to. She excels in coaching everyone from executives to team members, making her the perfect partner for any Agile journey."
"With her encyclopedic knowledge and real-world Agile experience, Sabrina stands out as the best Agile coach I’ve worked with. Her collaborative, patient, and practical approach helps teams achieve transformative results, even in challenging environments. Sabrina is the first person
"Sabrina is like a photon—dynamic, impactful, and able to connect at every level. Her leadership, technical understanding, and human touch made her indispensable in building a complex Big Data infrastructure. She’s an inspiring force who truly appreciates her team’s hard work."
"Sabrina is the most passionate and down-to-earth coach I've met. Her ability to listen, ask insightful questions, and mentor Scrum Masters and leadership is unmatched. Her sense of humor, energy, and support create a fun and engaging workplace. Sabrina's coaching has been invaluable in helping me improve my skills to better serve my teams."